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Apple's Opening Up Siri to Developers

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June 13 -- Apple VP of Software Engineering Craig Federighi unveils software that will allow its voice-activated personal assistant Siri to order pizza, call for a cab or check a bank balance. He speaks at the Apple Worldwide Developers Conference in San Francisco.Like this video? Subscribe to Bloomberg on YouTube: And subscribe to Bloomberg Politics for the latest political news:Bloomberg is the First Word in business news, delivering breaking news & analysis, up-to-the-minute market data, features, profiles and more: Connect with us on Bloomberg Television brings you coverage of the biggest business stories and exclusive interviews with newsmakers, 24 hours a day: Connect with us on

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